{"id":23,"date":"2026-09-20T01:45:43","date_gmt":"2026-09-20T01:45:43","guid":{"rendered":"https:\/\/eodltd.com\/?page_id=23"},"modified":"2026-09-20T01:45:43","modified_gmt":"2026-09-20T01:45:43","slug":"our-story","status":"publish","type":"page","link":"https:\/\/eodltd.com\/?page_id=23","title":{"rendered":"OUR STORY"},"content":{"rendered":"\n
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\"Children<\/span>
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ABOUT US<\/p>\n\n\n\n

Clothes for the days
that make up a life.<\/h1>\n\n\n\n

EOD \u2014 Every Other Day \u2014 was created around a simple idea: the clothes we love most aren’t just for special occasions. They’re the pieces we reach for every other day.<\/p>\n\n\n\n

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OUR PHILOSOPHY<\/p>\n\n\n\n

Made for real life<\/h2>\n\n\n\n

We believe everyday clothing should feel good, look good and be made to live in. Pieces that are comfortable enough for slow mornings, durable enough for big adventures, and considered enough to wear wherever the day takes you.<\/p>\n\n\n\n

Running, playing, exploring, travelling, working, relaxing \u2014 and everything in between.<\/p>\n\n\n\n

Our collections balance comfort, quality and thoughtful design, with easy silhouettes, considered colour and pieces that work together season after season.<\/p>\n\n\n\n

We don’t believe everyday has to mean ordinary.<\/strong><\/p>\n<\/div>\n\n\n\n

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OUR BEGINNING<\/p>\n\n\n\n

Starting small.
Dreaming big.<\/h2>\n\n\n\n

EOD began with kids.<\/p>\n\n\n\n

Because childhood is full of the kind of days we believe clothing should be made for \u2014 messy ones, adventurous ones, quiet ones and unforgettable ones.<\/p>\n\n\n\n

But EOD was never intended to stop there.<\/p>\n\n\n\n

As we grow, so will our collections \u2014 creating considered everyday pieces for kids, women and men, all under one EOD philosophy.<\/p>\n\n\n\n

One brand. Every age. Every day.<\/strong><\/p>\n<\/div>\n\n\n\n

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Wear it. Love it. Pass it on.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n

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WHAT MATTERS TO US<\/p>\n\n\n\n

Our Values<\/h2>\n\n\n\n
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Thoughtful Design<\/h3>\n\n\n\n

Considered pieces designed to be loved, lived in and worn again.<\/p>\n<\/div>\n\n\n\n

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Quality Always<\/h3>\n\n\n\n

We focus on materials, comfort and construction that feel good and last.<\/p>\n<\/div>\n\n\n\n

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Kinder Choices<\/h3>\n\n\n\n

We believe in making thoughtful choices and continually looking for better ways forward.<\/p>\n<\/div>\n\n\n\n

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Brighter Tomorrows<\/h3>\n\n\n\n

Clothing for today, designed with tomorrow in mind.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/span>\"Family
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EVERY OTHER DAY<\/p>\n\n\n

For ordinary days.
For extraordinary days.
For everything in between.<\/h2>\n\n\n

EOD<\/h3>\n\n\n

More good days ahead.<\/p>\n\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

OUR PHILOSOPHY Made for real life We believe everyday clothing should feel good, look good and be made to live in. Pieces that are comfortable enough for slow mornings, durable enough for big adventures, and considered enough to wear wherever the day takes you. Running, playing, exploring, travelling, working, relaxing \u2014 and everything in between. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/eodltd.com\/index.php?rest_route=\/wp\/v2\/pages\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eodltd.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eodltd.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eodltd.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eodltd.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23"}],"version-history":[{"count":1,"href":"https:\/\/eodltd.com\/index.php?rest_route=\/wp\/v2\/pages\/23\/revisions"}],"predecessor-version":[{"id":24,"href":"https:\/\/eodltd.com\/index.php?rest_route=\/wp\/v2\/pages\/23\/revisions\/24"}],"wp:attachment":[{"href":"https:\/\/eodltd.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}